Creative Portfolio
Short Form Videos
Short Form Videos
Legally Blonde Vid 2 Unrealistic
Legally Blonde Vid 2 Accuracy Law School
React 8
Lost Wages
I have successfully managed multiple retargeting social media ad campaigns on Facebook and Instagram through META, focusing on re-engaging users who previously interacted with client content. These campaigns spanned various industries, including beauty, automotive, and gym/fitness clubs. By creating engaging visuals and compelling messaging tailored to each audience, I drove higher engagement and improved conversion rates. Throughout these campaigns, I utilized GA4 to track performance metrics, analyze user behavior, and generate detailed reports. This data-driven approach allowed me to refine targeting strategies, adjust creative elements, and improve overall campaign effectiveness.
Paid Campaign
Analytics
1,000,000+
Reach Combined
50+
Leads
1,000+
Link Clicks
I created a unique legal movie campaign that combined entertainment with educational insights, featuring a lawyer who breaks down popular legal movies while explaining the discrepancies between cinematic drama and real-life legal proceedings. These short form videos involved a "March Madness"-style bracket campaign, where various legal films were pitted against each other, with the lawyer's expert analysis determining which movies advanced based on their legal accuracy. This interactive and engaging format not only provided audiences with a deeper understanding of the legal system but also sparked lively discussions about how the law is portrayed in popular culture. I actively used Adobe Premiere Pro, Canva and Capcut to create these videos for organic social media consumption.
Organic Campaign
Analytics
223K
Impressions
208K
Reach
7.21%
Engagement Rate
I built a website for my friend Joshua, focusing on a simple, user-friendly design that embraces minimalism. The final product is sleek and intuitive, ensuring that users can easily navigate and find the information they need without any distractions.
Building this website taught me how to effectively use the Wix platform, enhancing my web design capabilities. Through this project, I also sharpened my skills in SEO best practices, ensuring the site was optimized for search engines. This experience was instrumental in expanding my knowledge of both web design and digital marketing strategies.
Scroll down to see my website below.
I enjoy creating personal short-form videos for my TikTok as a fun way to keep my editing skills sharp. This creative outlet allows me to explore new techniques and experiment with various concepts without the constraints of client work. It also keeps me engaged and continuously learning in a rapidly evolving digital landscape.
By regularly producing content for TikTok, I stay up to date with the latest trends and platform features. This hands-on approach not only enhances my technical abilities but also keeps my creative thinking fresh and relevant. It’s a practical and enjoyable way to ensure I’m always in tune with the dynamic world of digital content creation.
At Cordisco & Saile, I designed eye-catching advertisements that were strategically tailored for social media, magazines, newsletters, email blasts, and union email blasts. These designs seamlessly integrated the firm’s branding with compelling visuals and messaging to attract and engage the target audience across multiple platforms.
I gained a deep understanding of design theory while working on various projects. My experience with Adobe Photoshop and Adobe Illustrator allowed me to apply these principles effectively, creating visually compelling content. This role significantly enhanced my design skills and broadened my expertise in digital design tools.
At Kremp Florist, I created short-form content that directly targeted our audience on social media by leveraging trends, engaging videography, and fun, creative concepts. Through this approach, I honed my skills in understanding and connecting with our audience, ensuring that the content resonated and drove engagement.
I honed my skills in Canva and CapCut by creating numerous short-form videos. This experience allowed me to master essential editing techniques and design principles. The hands-on practice significantly enhanced my ability to produce engaging and visually appealing content.
New Graphic Designs
Updated as of March 2025