Portfolio | My Site 1

Creative Portfolio

Short Form Videos

Legally Blonde Vid 2 Unrealistic

01:07

Legally Blonde Vid 2 Accuracy Law School

00:52

React 8

00:56

Lost Wages

00:43

What have I accomplished in my journey as a marketer so far?

I created a unique legal movie campaign that combined entertainment with educational insights, featuring a lawyer who breaks down popular legal movies while explaining the discrepancies between cinematic drama and real-life legal proceedings. These short form videos involved a "March Madness"-style bracket campaign, where various legal films were pitted against each other, with the lawyer's expert analysis determining which movies advanced based on their legal accuracy. This interactive and engaging format not only provided audiences with a deeper understanding of the legal system but also sparked lively discussions about how the law is portrayed in popular culture. I actively used Adobe Premiere Pro, Canva and Capcut to create these videos for organic social media consumption.

Organic Campaign

Analytics

223K

Impressions

208K

Reach

7.21%

Engagement Rate

I built a website for my friend Joshua, focusing on a simple, user-friendly design that embraces minimalism. The final product is sleek and intuitive, ensuring that users can easily navigate and find the information they need without any distractions.

Building this website taught me how to effectively use the Wix platform, enhancing my web design capabilities. Through this project, I also sharpened my skills in SEO best practices, ensuring the site was optimized for search engines. This experience was instrumental in expanding my knowledge of both web design and digital marketing strategies.

Stinger Photography

Working at SEO Locale, I contributed to a range of social media campaigns that balanced organic strategy with paid promotion.

Some initiatives focused on broad brand awareness through consistent organic engagement, while others used targeted paid strategies to reach specific audiences and drive campaign goals.

This flexible approach allowed each campaign to align with its unique objectives, while maintaining a strong and cohesive brand presence across platforms.

Check out my most recent campaign I have ran here: Ceramic Pro Social Ads Case Study | 130 Leads Generated in 2 Weeks | SEO Locale

Case Studies

At Cordisco & Saile, I designed eye-catching advertisements that were strategically tailored for social media, magazines, newsletters, email blasts, and union email blasts. These designs seamlessly integrated the firm’s branding with compelling visuals and messaging to attract and engage the target audience across multiple platforms.

I gained a deep understanding of design theory while working on various projects. My experience with Adobe Photoshop and Adobe Illustrator allowed me to apply these principles effectively, creating visually compelling content. This role significantly enhanced my design skills and broadened my expertise in digital design tools.

At Kremp Florist, I created short-form content that directly targeted our audience on social media by leveraging trends, engaging videography, and fun, creative concepts. Through this approach, I honed my skills in understanding and connecting with our audience, ensuring that the content resonated and drove engagement.

I honed my skills in Canva and CapCut by creating numerous short-form videos. This experience allowed me to master essential editing techniques and design principles. The hands-on practice significantly enhanced my ability to produce engaging and visually appealing content.

At my current role as Social Media Manager at SEO Locale, I’ve built a diverse range of skills across key areas of digital marketing. I’ve learned how to navigate Google Analytics, troubleshoot internal and external SEO issues, and support improvements to both UX and UI across websites. My responsibilities also include updating and optimizing website content, fixing backend issues like 404 errors, and contributing to overall site functionality. In addition, I help develop and execute social media strategies, increase engagement across platforms, and support paid advertising efforts. This role has allowed me to take part in both the technical and creative sides of digital marketing, giving me a well-rounded foundation in the field.